GanTuAn: A Unique Corporate Identity Design

Combining Japanese Elements with a Playful Twist

Hangzhou Paton Brand Design Co., Ltd. creates a distinctive logo for GanTuAn, reflecting its brand image and Japanese style.

The GanTuAn corporate identity design, created by Hangzhou Paton Brand Design Co., Ltd., stands out with its unique combination of traditional Japanese elements and a playful twist. The logo features a rabbit and a moon, which are seamlessly integrated into a Japanese family crest, representing the brand's identity and values.

The rabbit, with its slightly chubby body, embodies the brand's temperament and the "Meng Meng da" brand image, adding a touch of cuteness. Looking up at the moon, the rabbit symbolizes contemplation and beautiful wishes. By combining these two elements, the logo retains a sense of solemnity and ceremony, reflecting the Japanese style and strengthening the brand's positioning.

In addition to the visual elements, the font used in the logo also contributes to the overall Japanese aesthetic. The choice of Japanese-style typography enhances the logo's ability to convey the "authentic green tea from Kyoto taste," further reinforcing the brand's identity and uniqueness.

The GanTuAn corporate identity design stands apart from others in its ability to seamlessly blend traditional Japanese elements with a playful twist. The logo's combination of the rabbit, moon, and Japanese family crest creates a visually striking and memorable design that captures the essence of the brand. Hangzhou Paton Brand Design Co., Ltd. has successfully crafted a logo that not only reflects the brand's values but also appeals to a wide audience.

The GanTuAn corporate identity design by Hangzhou Paton Brand Design Co., Ltd. has been recognized for its outstanding creativity and ingenuity. It was awarded the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2018. This prestigious award is bestowed upon designs that demonstrate exceptional technical and creative skills and contribute to improving the quality of life. The GanTuAn logo truly exemplifies the best practices in art, science, design, and technology, making it a deserving recipient of this esteemed accolade.


Project Details and Credits

Project Designers: Hangzhou Paton Brand Design Co., Ltd.
Image Credits: Hangzhou Paton Brand Design Co., Ltd.
Project Team Members: CD: PATON DESIGN TEAM
Project Name: GanTuAn
Project Client: Hangzhou Paton Brand Design Co., Ltd.


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